INTERNET MARKETING

Meaning of Internet Marketing

Internet Marketing means the marketing of products and services using the latest technology i.e. Internet as its medium. Now, Internet is the best advertising tool not restricted to only one place where you live, but you can advertise your products and services across the globe. It includes SEO and additional online marketing tools which can be used to gain the attention of potential customers and the search engines. The main advantage of Internet Marketing is to attract global audience with low costs of dissemination of information. Internet marketing is widely used in today’s business.
What is the definition of Internet Marketing?
The Internet Marketing has increased with the growth and importance of the Internet used by the users in different countries. Today, most of the established and renowned companies are vying online space and seek to adopt Internet marketing strategies to increase traffic to their company’s homepage. Internet marketing helps searching and including potential customers from different countries and the number of quality leads to your website as well. Now, every organizations are adopting the method of Internet marketing and advertising strategies to generate leads for better their business.
If you are still struggling to overcome your financial freedom and trying to make a nice living from your home, the only reason why you’re failing is you are not aware of making a good website and not following the marketing strategy.
To increase the potential customers to your website, Internet marketing tools such as SEO and Keywords will help. These tools can also help ensure a ranking high in the search engine. To increase your income through Internet marketing, you have to use proper keyword. Keyword research is also a very important factor to start your campaign on Internet. In the absence of right keywords targeting the website, probably you will loose potential customers. You are suggested to find out what are the popular keywords related to your product or service.
A good and attractive website can enhance your Internet marketing and it will easily be searchable on the Internet through search engines. While a site should be visually pleasing, it should also be user-friendly. You should consider the effectiveness of marketing tools so that the approach of customers continues to be fruitful. There are a number of site optimization and email marketing tools which will be available on Internet today. One need to carefully analysis and select the internet marketing strategies which will help you to ensure success in business.
Alternative Marketing Strategies
Marketing online has become fiercely competitive. Marketers are attempting to unravel and decipher online marketing to succeed. Some argue that there should not be a distinction between traditional (off-line) marketing and online marketing. Others feel that concepts applied to mail order work well on the web, while still others argue that online marketing is a breed of its own and what works in one arena may not work in another. While some standard practices like “above” the fold, hold true in both print and online copy, it is rare that you see the printed type face on the web the same as in printed advertisements. Regardless there are traditional forms of advertising that are viable and make sense to use on the web but many marketers do not.
These undervalued marketing opportunities are not the end-all be-all but are great supplemental channels, which compliment strong online marketing campaigns.
Buyers Guides Many print magazines offer free listings in buyers guides. Buyer’s guides typically have a long shelf life and are viewed as a product resource, meaning it is one of the first places consumers look when wanting to purchase an item. Often magazines will include product reviews or sponsored placement in a buyers guide. Typically the standard listing is free, but optionally vendors can increase their exposure by adding listings in additional categories for a nominal fee. Regardless the free listings are a great value and worth pursuing.

Product Reviews

The impartial overview from a credible source can spark product interest. A third party independent review of your product or service is seen as a vote of confidence. Invite publishers or even bloggers to review your product or service.
When requesting a review, it is proper net etiquette to always provide the reviewer an evaluation product free of charge. After the review, be sure to thank the reviewer and if appropriate, link to the completed review.
Forums/Volunteering in Communities Offering your time and expertise will establish expertise and knowledge in a specific industry. Participants who participate in forums have a genuine interest and are a great target audience. Posting helpful information rather than blatant product advertisements will enhance an image.
Article Syndication
Writing quality informative and educational articles will also establish expertise. Articles also educate users about related product or service. Generally educated users require less technical help and are an easier sale because they understand how the people or service will help them.
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Benefits of Internet marketing
There are numerous benefits of Internet Marketing to an organisation. Businesses are able to use these advantages in many ways within the organisation.
Reaching the Internet provides businesses with the means to reach prospective customers that they would not normally be able to reach so quickly and inexpensively. Opportunity to learn about customers’ needs and wants Once they have reached these customers, the Internet offers the opportunity to learn about those customers needs and wants by interacting with a customer and gaining valuable feedback from them. In doing so, a company is then able to better target its goods and services to those customer needs and wants. Ordinarily, conducting market research of this nature would be a costly exercise for any company and yet here is a sales medium that allows this type of market research to be built in.
The first benefit identified that organisation have a advantage of from internet marketing is that is it cost effective – this is because using the marketing on the internet can reach a wide range of audience from one place (the World Wide Web) and businesses would not need to promote themselves over other marketing mediums that cost more than using the internet. Businesses based only online are able to make profits by saving money on promotions and also just being based online is another way of saving money as they do not need to pay for buildings (includes rent, bills etc). ASOS is an online business where they use internet marketing throughout their website and the internet. They are able to save money which they use for other expanding business methods which can attract various customers. ASOS uses social networking, emailing, their website, banner ads as their marketing strategy which is much cheaper and also easier than other marketing techniques that does not involve the internet. It is also cheaper to get more customer awareness for their business as their internet marketing (website, ads) can be seen all over the world and now ASOS has made their products available for international customers as well as national.
Another plus that internet marketing provides businesses are that organisations are accessible 24/7 to the public. They can gain more customers by this as customers that aren’t able to go to the shops in person at a certain time can access a business website anytime. ASOS is a business that is available 24/7 so they are able to get customers comments anytime, and consumers are able to do this whenever they want.
A website can be changed anytime, so businesses are able to update their online view anytime to stay with the latest trend etc. Online businesses such as ASOS constantly add more products to their collection and update their business. With internet marketing available ASOS are able to do this anytime making it cheaper and quicker. ASOS has a forum for customers where they can comment and give opinion and ASOS always replies to them instantly like a online conversation giving them the advantage of gaining customer awareness; attracting more customers; retaining their customers they have already and gaining their trust. Also one of their objectives is to provide uncompromising presentation so this is why internet marketing helps this business objective as ASOS are able to update and change their presentation easily.
Internet marketing enables businesses to understand what customer wants and needs. Buy seeing individually what each customer mostly buys and they are able to send them promotion of the new products and service available that they believe they will be attracted to. Also they can do this through blogs, social networks, forums etc. ASOS uses this benefit and has social networks such as Twitter, Facebook, MySpace, Bebo and they have a forum page for comments and they email customers advertising their new products etc. they do this so that they can see what customer wants and needs and ASOS then can provide impeccable service.
Internet marketing can have images and videos of the product/service which can be similar with T.V. adverts etc but on the internet is can be seen more than 30 seconds, it be seen by customers whenever they want, it can reach a wider audience and it is very cheap to promote online. This is another internet marketing benefit for organisation as they can save money, reach more customers etc. ASOS has banners to advertise their websites/organisation; they include all their products online in images, videos, information etc (everything a customer will need) even though they are based online and customers aren’t able to touch their product, ASOS gave them an advantage of impeccable service where customers are able to return their products.
Internet marketing enables businesses to see and compare with other businesses and compete with them more easily.
LIMITATIONS:
Internet marketing is no doubt the best way to popularize any product and market the services online. It saves time, energy, efforts, cost, as well as enables easy statistic measurement. But like anything else every coin has two sides. Internet marketing too is associated with some demerits. In order to market the products and business online it is essential for the potential customers to know the new techniques available online instead of just sticking to old Medias.

If in case any user is using a low speed internet connection, this can be an obstacle in fast process. On the other side if the companies are using some over size, complicated sites, the members may find it difficult to use the service with a dial up network of cell phones. This can be an obstacle in marketing procedures. From the buyers’ point of view, they feel insecurity to purchase any product before actually examining it in hand.

METHODS OF ONLINE MARKETING:

1. Personnel marketing.
2. Article marketing.
3. Forum marketing.
3. Search engine marketing.
4. Link exchange marketing.
5. Link purchase marketing.
6. Viral marketing.
7. Blog marketing.
8. Affliated marketing.
9. Social Bookmarketing.
10. Video marketing.